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Rizka Ar Rahmah
SEKOLAH TINGGI AGAMA ISLAM NEGERI MANDAILING NATAL (STAIN MADINA)

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PENGARUH SOFT SKILL DAN MOTIVASI KERJA TERHADAP KESIAPAN KERJA(Studi Pada Mahasiswa Prodi Manajemen Bisnis Syariah STAIN Mandailing Natal) Niwana Pulungan; Sari Fitri; Rizka Ar Rahmah
BORJUIS: JURNAL OF ECONOMY Vol. 1 No. 4 (2024): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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This research aims to determine the influence of soft skills and work motivation on work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students. This research uses a quantitative approach and the population in this study are active students of the Sharia Business Management study program, STAIN Mandailing Natal, class of 2020, where the sample was 41 respondents with a sampling technique using Saturated Sampling with Likert scale measurements. The results of this research show that Soft Skill influence the work readiness STAIN Mandailing Natal Sharia Business Management Study Program Students with a tvalue of 2,911 > ttable 1,686 and a significance value of 0,006 < 0,05 and work motivation also influence the work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students with a tvalue of 4,691 > ttable 1,686 and a significance value of 0,000 < 0,05, and there is an influence of soft skills and work motivation on work readiness of STAIN Mandailing Natal Sharia Business Management Study Program Students with a Fvalue of 27,210 > Ftable 3,24 and a Significance value of 0,000< 0,05. The coefficient of determination (R2) is 0,589, which means soft skill and work motivation simultaneously influence work readiness by 58.9%.
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA CAHAYA RESTO & CAFÉ DI KECAMATAN PANYABUNGAN KOTAKABUPATEN MANDAILING NATAL Riski khairani; Vebri Sugiharto; Rizka Ar Rahmah
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 2 (2025): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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This research aims to determine the influence of product quality on consumer purchasing decisions at Cahaya Resto & Café in Panyabungan District, Mandailing Natal Regency. In the culinary business, food quality in terms of taste and presentation is a very important factor. Food quality such as taste and appearance aspects reflect the company's success in the eyes of consumers. The quality of the product being marketed is the core of consumer assessment of the product purchased in order to obtain maximum benefit value. For manufacturers, good product quality means that the product is in demand by consumers so that it produces profits both in terms of sales and company image. Purchasing decisions by a consumer involve considerations to determine whether or not it is appropriate to purchase a product by going through various alternative product choices that best suit the desired needs. This research aims to determine the influence of product quality on purchasing decisions at Cahaya Resto & Café. This research uses quantitative research methods with a sample size of 100 Cahaya Resto & Cafe consumers with a sampling technique using random sampling technique using the Lemeshow formula. The data collection technique uses a Likert scale questionnaire. The data analysis technique uses simple linear regression using the SPSS Version 22 program consisting of validity and reliability tests, classical assumption tests (normality tests), hypothesis tests (partial tests and coefficient of determination tests). The research results show that product quality (X) influences purchasing decisions (Y) with a calculated t value of 8.726 > 1.66055 (thitung > ttable) with a significance of 0.000 < 0.05 so that Ha is accepted. Then the results of the coefficient of determination test obtained an R Square value of 0.437 which shows that the ability of product quality (X) in explaining purchasing decisions is 43.7% while 56.3% is explained by other factors that are outside the model and cannot be detected in the research.
PENGARUH LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH(Studi Kasus Pada Grosir Kosmetik Sinar Fajar di Kecamatan Panyabungan Kabupaten Mandailing Natal) Siti Khodijah; Rizka Ar Rahmah; Andy Hakim
BORJUIS: JURNAL OF ECONOMY Vol. 2 No. 3 (2025): BORJUIS: JOURNAL OF ECONOMY
Publisher : Adisam Publisher

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The aim of the research is to determine the significant influence of the halal label on purchasing decisions for Wardah cosmetic products at Sinar Fajar Wholesale. The type of research is a purposive quantitative approach. The research population is Sinar Fajar Muslim consumers who use Wardah cosmetics. Sampling used the Non-Probability sampling method with Purposive Sampling technique. The aim of this research is to determine the influence of the halal label on purchasing decisions for Wardah cosmetics. This research is useful for researchers, society and future researchers. The type of research used in this thesis is quantitative descriptive. This research involved a sample of 100 respondents. Validity was tested using factor analysis, validity test, reliability test, scatterplot test, T test, coefficient of determination test using Cronbach's Alpa and data normality test using P-plot. The data analysis technique uses simple linear regression with the SPSS Version 21 program. The halal label variable (X) influences the purchasing decision variable (Y) of Wardah cosmetics with a significant t value of 0.000 which is smaller than 0.05, an R value of 0.774, and an R square value of 0.599, meaning that the halal label is able to explain the dependent variable or purchasing decision by 0.599 x 100% = 59.9 percent while the other 42.6 percent is explained by the lan variable. Based on the research results, it can be concluded that the influence of the halal label has a significant influence on purchasing decisions for Wardah cosmetics. With a value of tcount < ttable or tcount > ttable (12.111 < 1.66055 or 12.111 > 1.66055) and the halal label has a strong relationship with purchasing decisions of 0.59.9.
Co-Authors Andy Hakim Niwana Pulungan Riski khairani Sari Fitri Siti Khodijah Vebri Sugiharto