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All Journal VISI SAKTI: Jurnal Industri Kreatif dan Inovatif
Monang Tumangger
Universitas Efarina
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ANALISIS PERILAKU PEMBELIAN IMPULSIF DALAM KONTEKS LIVE COMMERCE DI PLATFORM SHOPEE Riduan Siagian; Jumadiah Wardati; Monang Tumangger
Jurnal Industri Kreatif dan Inovatif Vol. 2 No. 2 (2024): Desain Grafis dan Media Interaktif
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v2i2.1045

Abstract

This study examines impulsive buying behavior in the context of live commerce on the Shopee platform, in line with the rapid growth of live commerce in Indonesia. Using a mixed-methods sequential explanatory design, the research integrates a quantitative phase (online survey), a qualitative phase (in-depth interviews and netnography), and stimulus effectiveness testing through A/B testing. The conceptual framework is developed based on the Stimulus–Organism–Response (S-O-R) model with modifications that incorporate social interaction as part of the stimulus and leads to impulsive responses. The findings indicate that live commerce features—such as social interaction features, scarcity cues, entertainment value, and ease of purchase—affect consumers’ psychological states, particularly emotional arousal and FOMO (Fear of Missing Out), which in turn drive impulsive buying. Moreover, social influence and cognitive engagement function as critical moderators that strengthen the relationship between live commerce stimuli and impulsive buying tendencies. Qualitative insights, netnography, transaction data analysis, and eye-tracking results reveal a temporal mechanism of impulsive buying across activation–amplification–action stages, including a predictable “impulse window” within live sessions. The study also highlights post-purchase outcomes, such as regret and the need for self-control, providing both theoretical contributions and practical recommendations for merchants, the platform, and consumers.
PENERAPAN SISTEM PENGENDALIAN INTERNAL UNTUK TRANSPARANSI DAN AKUNTABILITAS KEUANGAN KELURAHAN Riduan Siagian; Jumadiah Wardati; Monang Tumangger
Jurnal Industri Kreatif dan Inovatif Vol. 2 No. 2 (2024): Desain Grafis dan Media Interaktif
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/visisakti.v2i2.1055

Abstract

This article discusses the implementation of an Internal Control System (SPI) to improve transparency and financial accountability in village/urban-ward administration (kelurahan) in Indonesia. Without adequate controls, financial management may lead to risks such as incorrect record-keeping, unauthorized expenditures, incomplete transaction evidence, duplicate payments, delayed reporting, and low public transparency. The research aims to implement SPI by developing standard operating procedures (SOP) and key controls, mapping financial processes and risk points, providing simple administrative templates, training kelurahan staff, and establishing monitoring and reporting mechanisms (including a concise dashboard). The SPI framework follows common practices (e.g., COSO) adapted to the kelurahan context, covering control environment, risk assessment, control activities (authorization, segregation of duties, document controls, reconciliation, and access restrictions), information and communication, and monitoring. The expected outputs include SPI policy documents, administrative templates (transaction registers, evidence checklists, minutes/record forms, reconciliation formats, and asset logs), as well as a dashboard for realization and document compliance. The findings indicate that implementing SPI can significantly improve financial compliance and accountability, though several challenges still need to be addressed to ensure the system’s sustainability.
Co-Authors Jumadiah Wardati Riduan Siagian