Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Ascendia: Journal of Economic and Business Advancement
Fernandy Setiawan
Universitas Islam Sultan Agung Semarang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Model Peningkatan Customer Loyalty Melalui Customer Satisfaction, Product Innovation dan Selling Experience Fernandy Setiawan
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/8dk7kx27

Abstract

This study aims to analyze the influence of product innovation and selling experience on customer loyalty, with customer satisfaction serving as a mediating variable, among consumers of coffee-related SMEs in Semarang City. The study was motivated by the intense competition in the coffee shop industry, which requires business owners to maintain customer loyalty through product innovation and superior purchasing experiences. The research employed a quantitative approach, specifically explanatory research. Data were collected via a Likert-scale questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares. The results indicate that product innovation and selling experience have a positive and significant effect on customer satisfaction. Customer satisfaction was also found to have a positive and significant effect on customer loyalty. Product innovation and selling experience also have a direct effect on customer loyalty.  
Co-Authors