Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Management and Informatics Vokasi UNESA Bulletin of Engineering, Technology and Applied Science
Michael Mncedisi Willie
Council for Medical Schemes, Policy Research and Monitoring, Pretoria, South Africa
Computer Science & IT Decision Sciences, Operations Research & Management Engineering Mechanical Engineering Transportation

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Exploring Health Advice Adoption in Digital Spaces: A Dual-Theory Approach Michael Mncedisi Willie
Vokasi UNESA Bulletin of Engineering, Technology and Applied Science Vol. 3 No. 1 (2026)
Publisher : Universitas Negeri Surabaya or The State University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/vubeta.v3i1.39662

Abstract

Digital health platforms, including social media sites like TikTok and Facebook, have become important spaces for health communication, offering opportunities for peer support and information sharing. However, these platforms also pose significant risks, including misinformation, privacy violations, and a lack of professional oversight. This scoping review investigated the coping mechanisms used by patients and healthcare providers in digital health environments, with a focus on navigating misinformation andunregulated content on social media. A thematic analysis was conducted to identify dominant coping strategies and recurring challenges. The most common coping strategies included cross-checking health information with verified sources, avoiding unverified accounts, and seeking direct consultation with qualified professionals. Despite these strategies, users remain vulnerable due to inconsistent regulation, limited digital health literacy, and the lack of mechanisms for verifying professional credentials online. Digital health ecosystems must be supported by more robust and enforceable regulatory frameworks. Strengthening privacy protocols andissuing platform-specific guidelines for ethical conduct can further protect users and improve trust in digital health communication. This study advances understanding of coping mechanisms in digital health by synthesizing how users manage misinformation, privacy, and oversight challenges on social media, offering insights to improve safety and accountability and to inform future policy.
Digital Gambling Marketing and Consumer Behaviour in South Africa: Insights from the Digital Gambling Influence Framework Michael Mncedisi Willie
Journal of Management and Informatics Vol. 5 No. 1 (2026): April Season | JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v5i1.307

Abstract

This study investigates the impact of digital gambling marketing on consumer behaviour, emphasising the interplay among AI-driven personalisation, social media influence, cognitive biases, ethical considerations, and regulatory governance. A narrative literature review was conducted to synthesise evidence on how digital marketing strategies shape consumer engagement, normalise gambling behaviours, and amplify risks among vulnerable populations. Complementing this, a case study of South Africa analysed recent shifts in gambling trends and the sector’s evolving dynamics. Findings reveal that the South African gambling industry has transitioned from traditional casino-based revenue to predominantly digital and mobile betting, illustrating how technological transformation drives consumer behaviour and industry growth. The literature indicates that algorithmic targeting and influencer-led promotions intensify exposure by exploiting cognitive biases, such as the illusion of control and reward anticipation. At the same time, gaps in regulatory oversight and inconsistent enforcement exacerbate potential harm. The study introduces the Digital Gambling Influence Framework (DGIF), a novel conceptual model that integrates marketing stimuli, user vulnerability, ethical boundaries, and governance as interdependent factors shaping individual and societal outcomes. The DGIF offers a theoretical contribution by bridging consumer behaviour, digital ethics, and regulatory governance, providing a structured lens for understanding the socio-technical dynamics of digital gambling. Practical implications include the need for adaptive regulations, responsible marketing practices, and empirical validation of conceptual frameworks to mitigate harm while sustaining consumer engagement.
Value-Based Administration Services and Value-Based Care: Aligning Administrative Efficiency with Patient Outcomes Michael Mncedisi Willie
Journal of Management and Informatics Vol. 4 No. 3 (2025): December Season | JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i3.308

Abstract

Value-Based Care (VBC) is reshaping healthcare delivery by incentivising improved patient outcomes over service volume. However, its success is closely tied to the efficiency and responsiveness of administrative systems.This study introduces the concept of Value-Based Administration Services (VBAS) and explores how its integration with VBC can strengthen clinical performance, enhance operational efficiency, and support organisational sustainability. A qualitative literature review was conducted to analyse peer-reviewed articles, policy documents, and case studies. Thematic analysis was used to identify patterns and construct a conceptual framework illustrating the interdependence of VBAS and VBC. Findings indicate that administrative functions such as claims processing, fraud detection, and performance-based contracting are essential to achieving VBC objectives. Misaligned or inefficient administrative processes can compromise patient care, while well-structured VBAS systems support transparency, regulatory compliance, and cost control. VBAS enables VBC, transforming administrative functions from transactional support roles into strategic mechanisms for delivering value. The proposed framework offers healthcare leaders a practical model for aligning administrative and clinical strategies to achieve high-quality, patient-centred, and financially sustainable care.
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