Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Consulenza : Jurnal Bimbingan Konseling dan Psikologi
Harahap, Fildzah Rudyah Putri
Unknown Affiliation
Humanities Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Green Purchase Intention: Analisis Green Perceived Value dan Green Brand Image Pada Generasi Z Erik , Erik; Andriyani, Salsabila Rizky; Harahap, Fildzah Rudyah Putri
Jurnal Consulenza : Jurnal Bimbingan Konseling dan Psikologi Vol 9 No 1 (2026): Maret
Publisher : Program Studi Bimbingan dan Konseling FKIP Universitas Islam Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jcbkp.v9i1.5415

Abstract

This study investigates the impact of green perceived value and green brand image on green purchase intention of electric motorcycles among Generation Z consumers. Employing a quantitative approach, data were collected through online questionnaires distributed via Google Forms, using convenience sampling. A total of 303 respondents from Generation Z who hold a motorcycle driving license (SIM C) participated. Measurement instruments included green purchase intention (Chen & Chang, 2012), green perceived value (Woo & Kim, 2019), and green brand image (Chen, 2010). Multiple linear regression analysis was conducted using IBM SPSS version 26. The results reveal that both green perceived value and green brand image significantly influence green purchase intention, jointly explaining 32.6% of its variance. These findings underscore the importance of green perceived value and green brand image in shaping consumer green purchase intentions, particularly within Generation Z, offering valuable insights for marketers and policymakers aiming to promote sustainable mobility solutions. Keywords:Brand Image; Perception Value; Eco Friendly; Buying Intention
Co-Authors Andriyani, Salsabila Rizky Erik , Erik