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All Journal JSE: Jurnal Sharia Economica
Mohammad Saiful Rifai, Mohammad Saiful Rifai
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Economics, Econometrics & Finance

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IMPLEMENTASI MAQASHID SYARIAH DALAM STRATEGI HARGA BERKEADILAN UNTUK MENINGKATKAN KEUNGGULAN KOMPETITIF BISNIS INTERNET SERVICE PROVIDER (ISP) LOKAL (STUDI KASUS: IRVAN WiFi BLITAR) Mohammad Saiful Rifai, Mohammad Saiful Rifai
JSE: Jurnal Sharia Economica Vol. 5 No. 2 (2026): April
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/dp1tk685

Abstract

This study analyzes the fair pricing strategy of Irvan WiFi Blitar, a local Internet Service Provider (ISP), through the lens of Maqashid Shariah and its impact on competitive advantage. Facing aggressive competition from national providers, this research uses a descriptive qualitative case study approach, gathering data through in-depth interviews and observations. The findings reveal that Irvan WiFi integrates the five pillars of Maqashid Shariah into its business model: protecting religion (contract transparency), life (price stability), intellect (information accessibility), lineage (safe domestic digital environment), and property (social benefit distribution). This maslahah-based approach creates a unique service differentiation and fosters high customer loyalty, providing a sustainable competitive advantage. The study contributes a theoretical model for MSME resilience in the technology sector by transforming theological values into strategic business instruments. In conclusion, fair pricing serves not only as a profit mechanism but as a foundation for business longevity and community welfare. These results offer a vital reference for local ISPs to thrive amidst corporate hegemony by prioritizing ethical and social value.
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