Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JSE: Jurnal Sharia Economica
Hijriyani, Devira
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS PERKEMBANGAN INDUSTRI KONTRAKTOR BOOTH PAMERAN DI JABODETABEK Astomo, Inggit Auliyani; Hijriyani, Devira; Muhammad, Wisaldo; Narolita, Mella
JSE: Jurnal Sharia Economica Vol. 5 No. 2 (2026): April
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/47n08b38

Abstract

This study aims to analyze the development of the exhibition booth contracting industry in the Jakarta, Bogor, Depok, Tangerang, and Bekasi area within the context of the MICE sector. The exhibition industry plays a vital role as an effective direct marketing medium, thereby increasing the demand for innovative and functional booths. This study employs a qualitative approach, utilizing data collection methods that include a questionnaire administered to 60 companies and interviews with 5 exhibition booth contractors. The results indicate that the booth contractor industry has experienced significant growth over the past five years, driven by the post-pandemic recovery of the MICE sector and increasing corporate branding needs. However, the industry also faces challenges such as price competition, fluctuations in production costs, and technical and technological complexities. Key factors influencing purchasing decisions include price, design quality, functionality, technological innovation, and vendor reputation. This study contributes to understanding industry dynamics and serves as a basis for strategic decision-making.  
Co-Authors Astomo, Inggit Auliyani Mella Narolita Muhammad, Wisaldo