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All Journal INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Eka Budi Yulianti
Universitas Tama Jagakarsa, Jakarta
Economics, Econometrics & Finance

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DIGITAL MARKETING STRATEGY: THE EFFECTIVENESS OF SOCIAL MEDIA IN ATTRACTING NEW CUSTOMERS Silvia Ekasari; H. MR. Ulung Sembiring; Eka Budi Yulianti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 7 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This study aims to evaluate the effectiveness of social media in attracting new customers as part of a digital marketing strategy. Data was collected through a literature review on the theme of social media platforms used by companies. Results show that social media has significant advantages in reaching a wide and diverse audience, enabling direct interactions that encourage customer trust, as well as providing in-depth analytical tools to measure campaign success. The findings emphasise the importance of social media integration in a company's marketing strategy to increase visibility, engagement and conversion of potential customers. The conclusion of this study underlines that investing in social media marketing is a strategic move that can provide long-term benefits for companies.
Co-Authors H. MR. Ulung Sembiring Silvia Ekasari