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All Journal Jurnal Salome (Multidisipliner Keilmuan)
Khairil Anwar
Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman
Religion Humanities Social Sciences

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PENERAPAN MEDIA SOSIAL SEBAGAI SARANA KOMUNIKASI DAN PROMOSI EFEKTIF DI PT HAYYU PRATAMA DEALER Dessi Nur Hidayah; Khairil Anwar
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 5 (2025): Jurnal Salome: Multidisipliner Keilmuan
Publisher : CV. ADIBA AISHA AMIRA

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The development of information and communication technology has changed marketing patterns and communication strategies for companies in various sectors, including the heavy equipment industry. This community service activity aims to analyse and optimise the use of social media as an effective communication and promotional tool at PT Hayyu Pratama Dealer, an official distributor of heavy equipment brands including Power Plus, Sunward, Liugong, Shacman, and UD Trucks. Through a participatory descriptive approach, this activity explores the company's digital communication practices, particularly the use of the TikTok platform as a promotional medium. The results of the activity show that social media is capable of increasing customer awareness and engagement, but still faces challenges in converting viewers into potential buyers (leads). The recommendations provided include increasing case study-based educational content, optimising B2B communication strategies, and digital marketing training for the company's internal team
ANALISIS SISTEM PENGELOLAAN KEUANGAN MANUAL DALAM MENINGKATKAN EFISIENSI OPERASIONAL PADA PT HAYYU PRATAMA DEALER Raisya Anjar Nurhidayah; Khairil Anwar
Jurnal Salome : Multidisipliner Keilmuan Vol. 3 No. 5 (2025): Jurnal Salome: Multidisipliner Keilmuan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This study analyses the manual financial management system implemented at PT Hayyu Pratama Dealer and its impact on the company's operational efficiency. The study uses a qualitative descriptive approach with data collection methods through direct interviews with financial staff and documentation related to the company's financial administration processes. The results show that transaction recording is still done manually using Microsoft Excel, which requires high accuracy and considerable time. The verification process is carried out in layers to ensure accuracy, but on the other hand, it slows down the administrative process. The biggest challenges faced are the risk of input errors, incomplete transaction evidence from vendors, and increased workload when transaction volumes are high. This study recommends the use of a digital financial system to improve efficiency, accuracy, and reporting speed. Overall, financial digitalisation is considered a strategic step to improve the company's operational effectiveness and competitiveness.
Co-Authors Dessi Nur Hidayah Raisya Anjar Nurhidayah