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All Journal Jurnal Salome (Multidisipliner Keilmuan)
Sri Wahyuni
Faculty of Economics and business, Makassar State University
Religion Humanities Social Sciences

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MARKETING STRATEGIES TO INCREASE FISH SALES AT UD. UDIN JAYA IN MATTIRO BAJI VILLAGE, KEPULAUAN TANAKEKE DISTRICT, TAKALAR REGENCY Sri Wahyuni; Marhawati Najib, Muhammad Rakib, Agus Syam, Asmayanti
Jurnal Salome : Multidisipliner Keilmuan Vol. 2 No. 5 (2024): Jurnal Salome: Multidisipliner Keilmuan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research aims to analyze the appropriate marketing strategies to increase fish sales at UD. Udin Jaya. The study employs a qualitative method with a case study approach using SWOT analysis. Data were obtained through interviews with the owner of UD. Udin Jaya, employees, and customers. The results indicate that UD. Udin Jaya has a focus that allows the company to leverage its strengths and opportunities, thereby generating various strategies to enhance sales at UD. Udin Jaya.
Co-Authors Marhawati Najib, Muhammad Rakib, Agus Syam, Asmayanti