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All Journal International Journal of Accounting & Finance in Asia Pasific
Srisuk, Pratanna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Social Media Moderation Model on Entrepreneurial Intention among Students in Indonesia and Thailand Fitri, Fitri; Mutiarini, Mutiarini; Dwinanda, Giri; Tubsre, Chalog; Srisuk, Pratanna
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4436

Abstract

The rapid development of digital technology has transformed how students access information and develop entrepreneurial opportunities, with social media emerging as a key platform influencing entrepreneurial motivation. However, limited studies have examined its role as a moderating factor in strengthening entrepreneurial intention among university students. This study aims to analyze the influence of entrepreneurial mindset and educational support on entrepreneurial intention, with social media as a moderating variable. A quantitative approach was employed using survey data from 251 university students in Indonesia and Thailand (response rate: 78.4%), analyzed using moderation regression and t-tests in IBM SPSS Statistics. The results indicate that entrepreneurial mindset (? = 0.163; p = 0.008) and perceived education (? = 0.179; p 0.001) have significant positive effects on entrepreneurial intention, while social media shows the strongest influence (? = 0.400). The model demonstrates strong explanatory power (R² = 0.780; adjusted R² = 0.703) and is statistically significant (F = 197.912; p 0.001). Furthermore, social media significantly moderates both relationships, highlighting its strategic role in enhancing entrepreneurial intention and supporting the integration of social media-based learning in entrepreneurship education.
Co-Authors Fitri Fitri Giri Dwinanda Mutiarini, Mutiarini Tubsre, Chalog