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All Journal Jurnal Ilmiah Ilmu Terapan Universitas Jambi
Sutiarso , Moh Agus
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Education Engineering Industrial & Manufacturing Engineering

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HARMONIZING THE CONCEPT OF LOVE TO ENHANCE TOURIST SATISFACTION AT KERTA GOSA TOURIST ATTRACTION, KLUNGKUNG Semara, I Made Trisna; Sutiarso , Moh Agus
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i2.53891

Abstract

This study examines the harmonization of the concept of love with facility quality and Sapta Pesona to enhance tourist satisfaction at Kerta Gosa Tourist Attraction, Klungkung, Bali. Utilizing a quantitative approach and Partial Least Square (PLS) analysis, data from 93 tourists were assessed. The results reveal that the sense of love towards the tourist attraction significantly strengthens the positive influence of facility quality on tourist satisfaction (P-Values 0.001; original sample 0.282). In contrast, the sense of love does not significantly affect the relationship between Sapta Pesona and tourist satisfaction (P-Values 0.943). These findings indicate that, in the context of harmonization, physical facility quality combined with an emotional connection (sense of love) has a greater impact on tourist satisfaction than Sapta Pesona alone. Further research is needed to clarify how these factors can be optimally integrated to support sustainable tourism development.
Co-Authors Semara, I Made Trisna