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All Journal Student Research Journal Ulil Albab
Markus U.K. Yewang
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Tren Thrifting, Gaya Hidup, Dan Media Sosial Terhadap Perilaku Konsumtif Pada Mahasiswa Di Universitas Nusa Cendana Nahak, Nashvil Azaria; Markus U.K. Yewang; Fernando Saragih
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 5: April 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i5.16807

Abstract

Kemajuan teknologi, globalisasi, serta perkembangan media sosial telah memengaruhi pola konsumsi mahasiswa, sehingga perilaku konsumtif semakin meningkat. Salah satu fenomena yang berkembang adalah tren thrifting yang menawarkan produk fashion dengan harga terjangkau namun tetap bernilai simbolik. Selain itu, gaya hidup modern dan paparan media sosial juga menjadi faktor pendorong mahasiswa melakukan pembelian impulsif. Permasalahan dalam penelitian ini adalah apakah tren thrifting, gaya hidup, dan media sosial berpengaruh terhadap perilaku konsumtif mahasiswa Universitas Nusa Cendana. Penelitian ini bertujuan untuk menganalisis pengaruh tren thrifting, gaya hidup, dan media sosial secara parsial maupun simultan terhadap perilaku konsumtif mahasiswa. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif kausal. Sampel penelitian berjumlah 100 mahasiswa aktif Universitas Nusa Cendana yang dipilih menggunakan teknik non-probability sampling dengan metode incidental sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Hasil penelitian diharapkan menunjukkan bahwa tren thrifting, gaya hidup, dan media sosial berpengaruh positif dan signifikan terhadap perilaku konsumtif mahasiswa. Kesimpulannya, perilaku konsumtif mahasiswa dipengaruhi oleh tren fashion thrifting, pola gaya hidup, serta intensitas penggunaan media sosial yang mendorong pembelian berdasarkan keinginan dibandingkan kebutuhan.
Analisis Kinerja Keuangan pada Koperasi Simpan Pinjam Kopdit Obor Mas di Kota Kupang Dian Bale Toda; Markus U.K. Yewang; Andri P. Loe
Student Research Journal Vol. 4 No. 2 (2026): Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v4i2.2563

Abstract

This study aims to analyze the financial performance of the Obor Mas Kupang Savings and Loan Cooperative using financial ratio analysis, including liquidity, solvency, profitability, and activity ratios during the 2022–2024 period. The research method used is descriptive quantitative, with financial ratio analysis consisting of the Current Ratio (CR), Debt to Asset Ratio  (DAR), Debt to Equity Ratio  (DER), Return on Asset s (ROA), Return on Equity  (ROE), and Total Asset Turnover. The data used are the cooperative’s financial statements, including the balance sheet and the Statement of Remaining Operating Results (SHU). The results show that from a liquidity perspective, the Current Ratio decreased from a very unhealthy category in 2022 and 2023 to a fairly healthy category in 2024, indicating an improvement in managing short-term liabilities. From a solvency perspective, the Debt to Asset Ratio  remained in the very unhealthy category throughout the study period, as total liabilities exceeded total assets, while the Debt to Equity Ratio  showed improvement from less healthy to fairly healthy. From a profitability perspective, both Return on Asset s and Return on Equity  indicate low and unstable performance, falling into unhealthy to very unhealthy categories. From an activity perspective, Total Asset Turnover shows fluctuating performance, experiencing a decline and then improvement, but remaining unstable.
Co-Authors Andri P. Loe Dian Bale Toda fernando saragih Nahak, Nashvil Azaria