<![CDATA[The rapid development of information and communication technology has had a significant impact on various industrial sectors, including the service sector. In the digital era, the internet has become the primary medium for supporting business activities, particularly in the fields of promotion and marketing. Companies are required to adapt to technological advancements in order to enhance competitiveness and reach a wider range of consumers. One strategic step that can be taken is utilizing a website-based information system as a medium for digital promotion. PT Alfaaz Radif Jaya Abadi is a company engaged in catering services for various types of events, such as weddings, meetings, and other occasions. Its current promotional activities are still conventional, relying on brochures, word-of-mouth recommendations, and social media usage that has not been managed optimally. This condition causes product information to be difficult to access widely and efficiently, resulting in low promotional effectiveness and limited reach to potential new customers. This study aims to develop a Website-Based Digital Promotion Information System for Catering Services Using the Model View Controller (MVC) as a solution to improve promotional effectiveness and the dissemination of service information online. The MVC model is used to separate business logic, presentation, and application flow control, enabling the system to be more structured, manageable, and efficient during development. The system is designed to display menu information, package prices, promotions, customer testimonials, and online ordering features. With this system, the company can expand its market reach, enhance its professional image, and provide easier access to information for customers. The results of this study are expected to support PT Alfaaz Radif Jaya Abadi in carrying out digital transformation in catering service promotion and serve as a reference for implementing the MVC method in developing website-based information systems.]]>
