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All Journal Jurnal Sipakatau
Anugrah, A. Muh Naufal
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Religion Arts Humanities Computer Science & IT Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

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Empowerment of Surabi Laippung MSMEs through the Educreative Program as an Effort to Enhance Local Business Competitiveness Yusuf, Muhammad; Azzahra, Dwi Nabila; Anugrah, A. Muh Naufal; Taslim, Taslim; Zulkarnain, Zulkarnain
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 3 No. 1 (2025): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/sipakatau.v3i1.710

Abstract

Micro and small businesses play an important role in local economic development, but still face challenges in improving business competitiveness, especially in traditional culinary MSMEs. This article aims to describe the implementation of the Educreative Program as an effort to empower Surabi Laippung MSMEs in the city of Makassar. This community service activity uses a Participatory Action Research (PAR) approach with stages of observation, participatory discussion, and implementation of cart design. The results of the activity show that improvements in cart design can enhance visual appearance, strengthen business identity, and increase the confidence of partners in running their businesses. The Educreative Program contributes positively to improving the image and competitiveness of traditional culinary MSMEs based on local wisdom.
Co-Authors Azzahra, Dwi Nabila Muhammad Yusuf Taslim Taslim Zulkarnain Zulkarnain