Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Adelia Ningrum
Unknown Affiliation
Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
A CORRELATIONAL STUDY BETWEEN PRODUCT INNOVATION, PRICE, PURCHASE INTENTION, AND PURCHASING DECISIONS AT RANTO KAYU FURNITURE IN RANTAUPRAPAT Adelia Ningrum; Siti Lam’ah; Daslan Simanjuntak
SOSIOEDUKASI Vol 15 No 2 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i2.7790

Abstract

This study aims to analyze the effect of product innovation and price on purchasing decisions, with purchase intention as an intervening variable among consumers of Ranto Kayu Furniture in Rantauprapat. This research employs a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling technique. Data analysis was conducted using path analysis and the Sobel test to examine the mediating effect. The results indicate that product innovation and price have a positive and significant effect on purchase intention. Furthermore, product innovation, price, and purchase intention also have a positive and significant effect on purchasing decisions. Purchase intention is found to have the most dominant influence in driving consumer purchasing decisions. The Sobel test results confirm that purchase intention acts as a significant intervening variable in the relationship between product innovation and price on purchasing decisions. Therefore, improving product innovation and setting appropriate pricing strategies can enhance consumers’ purchase intention, which in turn increases purchasing decisions.
Co-Authors Daslan Simanjuntak Siti Lam’ah