Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN
Septiani, Dinda Prima
Unknown Affiliation
Economics, Econometrics & Finance Medicine & Pharmacology Transportation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Disiplin dan Komitmen Organisasi terhadap Produktivitas Tim Marketing Haholongan, Rutinaias; Priani, Ana Nur Fauziyah; Septiani, Dinda Prima; Silvia
Jurnal Bisnis Administrasi dan Manajemen Vol. 19 No. 1 (2026): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v19i1.427

Abstract

This study aims to analyze the influence of work discipline and organizational commitment on the marketing team's productivity. The approach used is quantitative with an associative method, and data analysis is conducted using multiple linear regression. Data were collected via questionnaires with Likert-scale items and analyzed using the t-test, F-test, and coefficient of determination (R²). The results show that work discipline has a positive and significant effect on the marketing team's productivity. Similarly, organizational commitment also has a positive and significant influence. Simultaneously, both variables are proven to have a significant effect on team productivity. In addition, organizational commitment has a more dominant influence compared to work discipline. The coefficient of determination value of 0.523 indicates that 52.3% of the variation in productivity can be explained by these two variables, while the remaining is influenced by other factors outside the study. Therefore, improving work discipline and organizational commitment is an important factor in enhancing the productivity of the marketing team.
Co-Authors Priani, Ana Nur Fauziyah Rutinaias Haholongan Silvia