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All Journal Journal of Shariah Economics
Nur Halima
Universitas Trunojoyo Madura
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Faktor Determinasi Pembelian Kosmetik Halal Nur Halima; Lailatul Qodariyah; Sarkawi Sarkawi
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 1 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i1.797

Abstract

This research aims to determine the factors that influence the purchase of halal cosmetics. This research was conducted using quantitative methods using Multiple Linear Regression analysis. The results of this research state that price and quality variables have no influence on the decision to purchase halal cosmetics by mahasantri at the IDIA Al-Amien Islamic boarding school and Mambaul Ulum Bata-Bata Islamic boarding school, while social variables and religiosity variables have a significant effect on the decision to purchase halal cosmetics by mahasantri which is at the IDIA Al-Amien Islamic boarding school and the Mambaul Ulum Bata-Bata Islamic boarding school.
Co-Authors Lailatul Qodariyah Sarkawi Sarkawi