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All Journal Journal of Shariah Economics
Iqbal Alfansyuri
Universitas Jambi
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Tingkat Kepuasan Konsumen Terhadap Kualitas Produk Dan Kualitas Pelayanan Mie Gacoan Di Kota Jambi Ary Dean Amry; Rahmad Irawan; Aldi Fitriyanto; Dharil Ihsan Alvarabi; Willy Yuda Al Faroq; Iqbal Alfansyuri
JOURNAL OF SHARIA ECONOMICS Vol. 6 No. 2 (2024): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v6i2.941

Abstract

The purpose of this research is to determine the influence of product quality and service quality on the level of consumer satisfaction of Mie Gacoan in Jambi City. This research method uses quantitative research methods. The population in this study was 50 consumers. Multiple regression is used for hypothesis testing. The research results show that there is a significant influence between service quality and consumer satisfaction. However, product quality has not been able to prove a relationship to customer satisfaction. Implications and suggestions are explained in the article.
Co-Authors Aldi Fitriyanto Ary Dean Amry Dharil Ihsan Alvarabi Rahmad Irawan Willy Yuda Al Faroq