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All Journal Performance : Jurnal Bisnis dan Akuntansi
Syah Putri, Amelia Pristian
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Economics, Econometrics & Finance

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Urban Lifestyle and Environmental Awareness as Predictors of Outdoor Apparel Consumption among Nature Lover Students Darmawan, Didit; Syah Putri, Amelia Pristian
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.5080

Abstract

This study examines the influence of urban lifestyle and environmental awareness on outdoor apparel consumption among students who are members of the Nature Lovers Student Activity Unit in Surabaya, Malang, and Sidoarjo. A quantitative explanatory approach was used. Data were collected from 100 respondents using a Likert-scale questionnaire and analyzed using multiple linear regression after classical assumption tests. Urban lifestyle has a positive and significant effect on outdoor apparel consumption. Environmental awareness also has a positive and significant effect. Simultaneously, both variables significantly influence consumption, explaining 44.2% of its variance. Findings support the Theory of Planned Behavior, Value-Belief-Norm Theory, and Consumer Culture Theory, offering insights for marketers and student activity unit managers.
Co-Authors Didit Darmawan