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Anggraeni, Dita Milih
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Agriculture, Biological Sciences & Forestry

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DETERMINANTS OF INDONESIA'S CINNAMON EXPORT PERFORMANCE: A SEM–PLS ANALYSIS Elpawati; Anggraeni, Dita Milih
AGRIBUSINESS JOURNAL Vol. 19 No. 2 (2025): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v19i2.49698

Abstract

 Indonesia is the world's largest cinnamon exporter by volume, but still lags behind Sri Lanka in terms of export value. This study aims to analyze the factors influencing the competitiveness of Indonesian cinnamon exports in the 2014-2024 period.. Using UN Comtrade data and the SEM-PLS approach, this study identified four main constructs: Product Innovation, Product Quality, Cost Efficiency, and Export Competitiveness. The results show that Product Innovation has a significant effect on Product Quality (β=0.742, p<0.001), which in turn affects Export Competitiveness (β=0.658, p<0.001). Cost Efficiency is also proven to have a significant effect on Export Competitiveness (β=0.284, p<0.05). The model is able to explain 67.3% of the variance in Indonesian cinnamon Export Competitiveness.  
Co-Authors Elpawati