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Lestari , Serli
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Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Membangun Kinerja Hijau melalui Green Organizational Culture dan Green Human Resource Management: Bukti Empiris dari Dealer Otomotif di Indonesia Lestari , Serli; Septiani, Debi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/6fq93z43

Abstract

This research examines the  effect  of  Green Organizational  Culture (GOC) and Green Human Resource Management (GHRM) on Green Performance (KH) at the authorized  dealer of Toyota TAA Palembang. Within the context of the automotive industry facing increasing pressure to adopt environmentally sustainable practices, GOC and  GHRM  serve as critical determinants in enchancing GP within the organization. This study employed a quantiative approach using a a survey method with a quesionaire administrated to all 46 employees of the authorized dealer Toyota TAA Palembang, applying a total  sampling (sensus) technique. The findings demonstrated that both GOC dan GHRM have a positive and significant  effect on GP. Notably, the results revealed that GHRM exerts a dominant influence compared to GOC on GP. Simultaneously, both variables collectively explained 52.4% of the variance in GP. This study offers valuable insights for automotive dealership management to develop strategic GHRM interventions, particularly through technical training on hazardous waste handling and the implementation of reward systems based on GP achievement, in order to enhance organizational competitiveness and ensure compliance with environmental regulations in Indonesia.
Co-Authors Septiani, Debi