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All Journal Indonesian Journal of Political Studies JCRIM (Journal of Current Research In Multidisciplinary)
Lutfiah, Azizatul
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Social Sciences

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The Influence of Customer Brand Engagement on Brand Loyalty Through Brand Trust Lutfiah, Azizatul; Elistia, Elistia
Journal of Current Research In Multidisciplinary Vol. 4 No. 1 (2026): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

In an era of increasingly fierce business competition, brand loyalty is a crucial factor for the sustainability and success of the company. Brand loyalty can strengthen market position due to consumer trust and engagement. This study aims to analyze the effect of customer brand engagement on brand loyalty through the role of brand trust as a mediating and moderating variable. This research uses a quantitative approach with descriptive causality method. The population in this study are consumers who already know and have bought Cimory milk products who live in Jabodetabek. The sampling method uses non-probability sampling with purposive sampling technique. The sample criteria for this study are age ranging from 17 years - 50 years with the number of samples processed as many as 149 respondents who are consumers of Cimory products in the Jabodetabek area. Data were collected through online questionnaires and analyzed using Structural Equation Model Partial Least Square. The results showed that customer brand engagement has an influence on brand trust and brand loyalty. However, although there is a relationship between customer brand engagement and brand trust, brand trust does not support the moderation of the relationship between customer brand engagement and brand loyalty. This suggests that brand trust is not always the key factor in linking brand loyalty with customer brand engagement, and there may be other factors that are more influential in the process. Therefore, marketing strategies should include a more holistic approach that not only relies on brand trust, but also includes other elements such as customer experience, product quality, and innovation. This research provides insights for companies to focus more on strategies to increase customer engagement to strengthen brand loyalty, and highlights the importance of nurturing customer trust to strengthen the relationship between brand engagement and long-term loyalty.
From Response to Authorship: A Systematic Review of Authority and Participation in Indonesia's Post-Mining Land Governance Diansyah, Mohammad Wahyu; Fitri, Syaidah; Putra, Naufal Hafidh Mahdi Sujarwo; Ningrum, Listiana; Lutfiah, Azizatul; Annisa, Riska; Najih, Riyan Riyadlun
Indonesian Journal of Political Studies Vol. 6 No. 2 (2026): October
Publisher : Department of Political Sciences, Faculty of Social and Political Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/ijps.2026.6.2.125-147

Abstract

Communities live with the social–ecological consequences of mining. This systematic review examines how Indonesian post-mining scholarship treats the distribution of authority over what those landscapes become. Following ROSES reporting standards, 101 peer-reviewed articles published between 2000 and 2025 were synthesized from Scopus and Dimensions and coded for governance arrangements, planning models, community participation, land-use pathways, and alignment with international best practice in mine closure. The review shows post-mining governance dominated by administrative compliance, addressed in 70 articles against 4 on land transfer and redistribution. Communities are commonly involved in consultation, implementation, and livelihood adaptation, but rarely in defining closure objectives. Only 6 studies integrate planning, authority, tenure, and financing across the closure sequence. This separation between bearing the consequences of closure and shaping its terms is conceptualized here as the response-authorship gap. The same pattern appears across levels of government, where closure authority sits with central and provincial agencies while residual environmental and socioeconomic burdens remain local. The evidence base is also geographically uneven, concentrating on Kalimantan coal and Bangka Belitung tin while providing limited insight into rapidly expanding nickel regions under hilirisasi. These findings point toward closure approvals conditioned on identified end-users, recognized decision rights, secure tenure, and financing that extends to long-term monitoring.
Co-Authors Annisa, Riska Diansyah, Mohammad Wahyu Elistia, Elistia Fitri, Syaidah Ningrum, Listiana Putra, Naufal Hafidh Mahdi Sujarwo Riyan Riyadlun Najih