Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Environmental, Sustainability, and Social Science
Kusumawardani , Kartika
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Promotion, Online Customer Reviews, and Perceptions of Ease of Use on Purchase Decisions at the Tiktok Shop in Denpasar Hapsari, Putu Indah; Putra, I Ketut Johny Pramanda; Kusumawardani , Kartika
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 3 (2026): International Journal of Environmental, Sustainability, and Social Science (May
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i3.1956

Abstract

The problem formulation in this study is how the influence of promotions, online customer reviews and perceived ease of use on purchasing decisions at TikTok Shop in Denpasar. The purpose of this study is to determine the influence of promotions, online customer reviews and perceived ease of use on purchasing decisions at TikTok Shop in Denpasar. The population in this study were all consumers who use TikTok Shop in Denpasar City who have made purchases at TikTok Shop, the number of which is not known for certain. The sample in this study amounted to 200 respondents taken using the purposive sampling method. The research method used is a quantitative method. Technical data analysis uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, Coefficient of Determination Test (R2) and F Test using SPSS version 30. The results obtained in this study are partially the variables of promotion, online customer reviews and perceived ease of use have a positive and significant effect on purchasing decisions. Simultaneously the variables of promotion, online customer reviews and perceived ease of use have a positive and significant effect on purchasing decisions.
Co-Authors Hapsari, Putu Indah Putra, I Ketut Johny Pramanda