<![CDATA[The transformation of local cultural elements into contemporary design media represents a strategic effort to sustain regional visual identity. This study aims to examine the process of transforming the Lampung script visually into contemporary Latin typography through the design of a typeface based on local cultural identity. The research adopts a qualitative approach using a case study method focused on the design of the “Lampung Latin” typeface, with emphasis on analyzing the visual characteristics of the Lampung script, the exploration of Latin letterforms, and the interpretation of design as a representation of cultural identity. The primary data were derived from the study of Lampung script forms, visual explorations of letterforms, and the resulting typeface design.The findings indicate that the visual characteristics of the Lampung script, particularly its curved strokes, rhythmic forms, and organic qualities, can be transformed into Latin letterforms without compromising legibility. This transformation results in a contemporary typographic style that retains local nuances through the refinement of proportions, stroke flow, and adaptive form expression. Beyond functioning as a medium of visual communication, the designed typeface also represents Lampung cultural identity within a modern design context. These findings confirm that typography can function as an active medium for cultural preservation, not only in a documentary sense but also as a communicative, applicable, and relevant form within contemporary visual design practices.]]>
