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All Journal Jurnal Kesmas dan Gizi (JKG)
Munthe, Vania Karen Octaviani
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Public Health

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The Influence of Social Media-Based Occupational Safety and Health Promotion on Personal Protective Equipment Compliance among Online Drivers Munthe, Vania Karen Octaviani; Keleng Ate Ginting; Delita Br Panjaitan
JURNAL KESMAS DAN GIZI (JKG) Vol. 8 No. 2 (2026): Jurnal Kesmas dan Gizi (JKG)
Publisher : Fakultas Kesehatan Masyarakat Institut Kesehatan Medistra Lubuk Pakam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35451/10yc5p10

Abstract

This study aims to analyze the effect of Occupational Safety and Health (OSH) promotion through social media on Personal Protective Equipment (PPE) compliance among online drivers in Kota Medan. This research employed a quantitative approach with a quasi-experimental design using a one-group pretest-posttest method. A total of 30 respondents were selected using accidental sampling. Data were collected through questionnaires and observation, with intervention delivered via social media platforms such as TikTok and Instagram. The results showed that the mean PPE compliance score increased from 58.20 in the pretest to 74.60 in the posttest, with a difference of 16.40. The Paired Sample T-Test indicated a p-value of 0.000 (p < 0.05), demonstrating a significant effect of social media-based OSH promotion on PPE compliance. In conclusion, social media is effective as a tool for OSH promotion in improving safe behavior among online drivers. Therefore, social media utilization is recommended as an innovative strategy to enhance PPE compliance among informal sector workers.
Co-Authors Delita Br Panjaitan Keleng Ate Ginting