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All Journal Journal of Economic, Business, and Administration JEBA Jurnal Ilmu Manajemen dan Bisnis
Datumula, Fadly Alan Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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PENGARUH MEDIA SOSIAL DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN BARAMPA COFFEE GORONTALO Datumula, Fadly Alan Nur; Sudarsono; Rauf, Nuzmerini
Jurnal Ilmu Manajemen dan Bisnis Vol. 14 No. 1 (2026): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jimb.v14i1.2338

Abstract

Penelitian ini bertujuan untuk (1) menganalisis pengaruh media sosial terhadap loyalitas pelanggan Barampa Coffee Gorontalo, (2) menganalisis pengaruh citra merek terhadap loyalitas pelanggan Barampa Coffee Gorontalo, dan (3) menganalisis pengaruh media sosial dan citra merek secara simultan terhadap loyalitas pelanggan. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Sampel diambil melalui teknik Purposive Sampling dengan jumlah responden sebanyak 96 pelanggan yang memenuhi kriteria loyalitas. Data dianalisis menggunakan Regresi Linear Berganda, didahului oleh Uji Validitas, Uji Reliabilitas, dan asumsi klasik. Alat uji statistik utama yang digunakan meliputi Uji t (parsial), Uji F (simultan), dan Koefisien Determinasi (R2). Hasil analisis regresi menunjukkan bahwa: (1) Media Sosial (X1) berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan koefisien B1=0.475 dan nilai t-hitung=7.642 (p<0.001). (2) Citra Merek (X2) juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan koefisien B2=0.494 dan nilai t-hitung=5.372 (p<0.001). (3) Secara simultan, media sosial dan citra merek memiliki pengaruh yang signifikan terhadap loyalitas pelanggan, dibuktikan dengan nilai F-hitung=272.393 (p<0.001). Model ini memiliki daya prediksi yang sangat tinggi, di mana kedua variabel mampu menjelaskan 85.4% dari variasi loyalitas pelanggan (R2=0.854).
DECENTRALIZED BUSINESS IN THE BLOCKCHAIN ERA: MAPPING RESEARCH TRENDS AND IDENTIFYING FUTURE RESEARCH DIRECTIONS Datumula, Fadly Alan Nur
Journal of Economic, Business, and Administration (JEBA) Vol. 5 No. 4 (2024): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/70wevc54

Abstract

The evolution of decentralized business models (DBMs) has transformed the global economic landscape, shifting from cryptocurrency-centric origins to diverse industrial applications. This study aims to map research trends and identify critical gaps in decentralized business during the blockchain era. Using a Systematic Literature Review (SLR) and bibliometric analysis through the PRISMA framework, 142 eligible documents from the Scopus database (2017–2023) were analyzed. Findings reveal three evolutionary phases: initiation (2017–2018), stable development (2019–2021), and acceleration (2022–2023). Keyword clustering identifies Decentralized Finance (DeFi), Smart Contracts, and Decentralized Autonomous Organizations (DAOs) as dominant themes. Geographically, a "triad" of leaders China, the United States, and India dominates the discourse. Despite rapid growth, significant gaps persist in scalability, regulatory frameworks, and domain-specific security. This study provides a strategic roadmap for future research, emphasizing the convergence of blockchain with IoT and AI to foster automated and secure industrial ecosystems.
Co-Authors Rauf, Nuzmerini Sudarsono