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Raudhotunnisa, Safina
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Languange, Linguistic, Communication & Media Social Sciences

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Makna Tema Masa Muda dalam MV “Cheers to Youth” SEVENTEEN: Analisis Semiotika Roland Barthes Raudhotunnisa, Safina
Brand Communication Vol. 5 No. 2 (2026): Musik dan Film Sebagai Refleksi Kehidupan Manusia
Publisher : Prisani Cendekia Institute

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Abstract

This study aims to analyze the meaning of the theme of youth in SEVENTEEN's music video, "Cheers to Youth," using Roland Barthes' semiotic approach. Youth is understood as a transitional phase characterized by emotional growth, identity exploration, and social challenges. This music video was chosen as the object of research because it presents a powerful visual narrative that resonates with the experiences of young people. This analysis applies Barthes's three levels of signification: denotation, connotation, and myth. At the denotative level, visual and audio signs depict the everyday struggles and anxieties of adolescence. Connotation adds cultural and emotional meaning, emphasizing togetherness, self-acceptance, and hope for the future. Meanwhile, the myth that views youth as a precious stage of life that is worth celebrating despite its defenses. These findings highlight how music videos function not only as entertainment but also as a medium of representation, offering insights into the social realities and values held by the younger generation.
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