Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Fiola, Nike
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The effect of customer loyalty and absorption capacity on business performance through risk management in Frozen Food MSMES Fakhriana, Rizkia; Ajitya, Rizha; Fiola, Nike
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 8 No. 1 (2025): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/x3y94g45

Abstract

This study aims to examine the influence of customer loyalty and absorption capacity on business performance with risk management as a mediating variable in Frozen Food MSMEs in West Java Province. A quantitative approach with an explanatory design was used to test the causal relationship between variables, involving 401 respondents consisting of business owners, operational managers, and marketing managers. Data analysis was carried out using the Structural Equation Modeling (SEM) method through AMOS software version 26.0 to test the direct, indirect, and mediating influences. The results of the study show that customer loyalty and absorption capacity have a significant positive effect on risk management. In addition, these two variables also have an indirect influence on improving business performance through strengthening risk management practices. However, the direct influence of risk management on business performance is not significant, which suggests that its primary role is that of mediators. These findings expand theoretical insights by integrating the concepts of Resource-Based View (RBV), Dynamic Capability Theory (DCT), and Enterprise Risk Management (ERM). Practically, this study emphasizes the importance of increasing customer loyalty and knowledge absorption ability to strengthen the resilience and competitiveness of MSMEs in the frozen food sector.
Co-Authors Ajitya, Rizha Fakhriana, Rizkia