Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Pratomo, Djoko
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Price Perception and Brand Image on People’s Purchasing Decisions Regarding Electric Cars in DKI Jakarta Ambarwati, Ambarwati; Pratomo, Djoko; Utomo, Dimas Ahdaharish
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 8 No. 6 (2026): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/fairvalue.v8i6.5907

Abstract

This study examined the impact of price perception and brand image on electric vehicle purchase decisions in DKI Jakarta. A quantitative research design was employed using multiple linear regression analysis, with data processed through SPSS. The findings revealed that price perception and brand image had a significant effect, both partially and simultaneously, on purchase decisions. These results suggested that effective pricing strategies and strong brand positioning played a crucial role in encouraging the adoption of electric vehicles. This study provided practical insights for automotive manufacturers and marketers in formulating strategies to enhance consumer purchase decisions in emerging electric vehicle markets.
Co-Authors Ambarwati Utomo, Dimas Ahdaharish