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All Journal Majalah Ilmiah METHODA ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Ratri Paramitalaksmi
Mercu Buana University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health

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Pendampingan Digital Marketing dan Optimalisasi Penjualan Bagi Sektor UMKM Toko Besi Garuda Steel Agum Panji Kusumo; Ratri Paramitalaksmi
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 3 No. 1 (2025): Jurnal Pengabdian dan Kemitraan Masyarakat (ALKHIDMAH)
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v3i1.1218

Abstract

MSMEs play an important role in the Indonesian economy, but barriers to digital adaptation often hinder their growth and competitiveness. This digital marketing mentoring program aims to optimize the sales of MSME Toko Besi Garuda Steel through branding and utilization of digital platforms. The initial stage includes in-depth interviews to understand the needs and challenges of MSMEs, followed by mentoring in creating a logo as a visual identity element that reflects business values. The next step is to help MSMEs create and manage Instagram accounts, focus on profile settings, and attractive content strategies. Education about digital platform features also provides insight for MSME owners in utilizing online marketing opportunities more effectively. This program not only helps MSME Toko Besi Garuda Steel build a digital presence, but also increases understanding of the importance of branding and communication strategies to increase consumer purchasing power. This mentoring is a strategic step to build a strong foundation for MSME Toko Besi Garuda Steel in facing competition in the digital era. With the implementation of the right strategy, Toko Besi Garuda Steel is expected to be able to increase productivity, competitiveness, and turnover sustainably. This program provides an implementation model that can be replicated to empower other MSMEs in similar sectors.
ANALYSIS OF FINANCIAL PERFORMANCE OF BPD DIY AND BANK BJB FOR THE 2017-2022 Angeline Aprilia; Ratri Paramitalaksmi
Majalah Ilmiah METHODA Vol. 14 No. 1 (2024): Majalah Ilmiah METHODA
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methoda.Vol14No1.pp60-64

Abstract

This research aims to determine the comparison of financial performance between BPD DIY and Bank BJB (formerly: BPD Jabar) in the 2019-2022 period. This study used quantitative methods. Quantitative methods are applied to analyze financial ratios where data are presented in numerical form. From the results of the ROA calculation, it is known that BPD DIY banks operate much more efficiently than BPD BJB bank’s because the ROA value obtained is greater so that the bank's ability to generate profits is better. From the LDR calculation, it is known that BJB BPD bank has sufficient liquidity but may have lower income, while DIY BPD does not have enough liquidity to cover customer obligation. From the results of the CAR calculation, it can be seen that both banks have good financial system stability against possible risk of loss, with a minimum guarantee limit of 8%. This research is expected to be a reference for consideration to analyze the comparison of BPD DIY and Bank BJB and other banks in the future.
Co-Authors Agum Panji Kusumo Angeline Aprilia