Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Gadjah Mada Journal of Tourism Studies
Ikbar, Muhammad Nauval
Unknown Affiliation
Humanities Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Exploring the Role of Micro-Influencers in Influencing Tourist Perception of Arjasa Traditional Village, Jember Regency Junaedi, Rusli Akhmad; Fikri, Muhammad; Ikbar, Muhammad Nauval
Gadjah Mada Journal of Tourism Studies Vol 8, No 1 (2026)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v8i1.115176

Abstract

Social media acts as the primary catalyst changing how travel destinations are marketed and consumed in the era of digital disruption. This study investigates how the community and managers of Arjasa Traditional Village view the role of micro-influencers in building images and drawing visits. Researchers utilize a qualitative approach with interpretive phenomenological research to capture the subjective experiences of local actors. Data was gathered through participatory observation and in-depth interviews with 9 informants including village leaders, MSME owners, and digital creators. Results show that micro-influencers provide the ability to convey authenticity and build high trust through personal communication. Using these digital agents in marketing strategies is vital for developing a positive village image and driving organic visits.
Co-Authors Muhammad Fikri Rusli Akhmad Junaedi