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All Journal Gema Kampus IISIP YAPIS Biak
Beni Sofa Romdoni
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Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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MARKETING STRATEGIES FOR INCREASING SALES OF SASA COCONUT MILK PRODUCTS (A CASE STUDY AT PT. TUMBAKMAS NIAGA SAKTI, RANGKAS BRANCH) Sutrimono; Beni Sofa Romdoni; Andy Sahat Sigalingging
Gema Kampus IISIP YAPIS Biak Vol 21 No 1 (2026): "Gema Kampus" IISIP YAPIS Biak
Publisher : IISIP YAPIS BIak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52049/gemakampus.v21i1.574

Abstract

Increasingly fierce business competition requires companies to implement effective marketing strategies to boost product sales. This study aims to analyze marketing strategies in increasing sales of Santan Sasa products at PT. Tumbakmas Niaga Sakti, Rangkas Branch. The marketing strategy analysis was conducted using the Segmenting, Targeting, Positioning (STP) approach as well as the marketing mix, which consists of product, price, promotion, and place. This study employs a qualitative method with a descriptive approach. Data were collected through observation, interviews, and documentation. The results indicate that the marketing strategies implemented by the company are quite effective in increasing consumer purchasing interest and sales revenue. The implementation of promotional activities such as price discounts, direct gifts, and promotional events at traditional markets has a positive impact on sales growth
Co-Authors Andy Sahat Sigalingging Sutrimono