Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Student Development Information System (JoSDIS) Jurnal Administrasi Terapan
Selan, David R.E
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH HARGA DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN LIPSTIK HANASUI DI ARABELLE TDM 2 KOTA KUPANG Malo , Yuliana Sarlince; Selan, David R.E; Jagi, Kretisana
Jurnal Administrasi Terapan Vol. 4 No. 2 (2025): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i2.3663

Abstract

This study aims to determine the influence of price and brand on Hanasui lipstick purchasing decisions at Arabelle TDM 2 in Kupang City. The research uses a quantitative approach with an associative research design. The sample consists of 100 respondents selected through purposive sampling, meeting the criteria of consumers who have purchased Hanasui lipstick at Arabelle TDM 2. Data were collected using a Likert-scale questionnaire and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²).The results indicate that price has a significant effect on purchasing decisions. Brand also has a considerable influence and is the most dominant variable affecting the decision to acquire HanaSu lipstick. Simultaneously, price and brand significantly influence purchasing decisions, with a coefficient of determination (R²) of 0,512. This means that 51.2% of the purchasing decision is influenced by price and brand, while the remaining 48.8% is influenced by other factors not examined in this study.It can be concluded that the combination of affordable pricing and strong brand image is the primary factor influencing consumers’ decisions to purchase Hanasui lipstick at Arabelle TDM 2 in Kupang City. These findings are expected to provide valuable input for the store and producers in improving their marketing strategies.Keywords: Price, Brand, Purchasing Decision, Hanasui, Cosmetics.  
Literasi Keuangan dan Perilaku Pengelolaan Keuangan Mahasiswa: Studi pada Mahasiswa Program Studi Ilmu Hukum Universitas Persatuan Guru 1945 NTT Tana, Imelda; Selan, David R.E; Hege, Marselinda A
Journal of Student Development Information System (JoSDIS) Vol 6, No 2: JoSDIS | Juni 2026
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdis.v6i2.9433

Abstract

This study aims to analyze the effect of financial literacy on the financial management behavior of students in the Law Study Program at Universitas Persatuan Guru 1945 NTT. Financial literacy refers to an individual's ability to understand and manage financial aspects, including basic personal finance, money management, credit and debt management, saving and investment, and risk management. These competencies are considered essential in shaping sound financial management behavior among university students. This research employed a quantitative approach using simple linear regression analysis. The population consisted of 327 active students of the Law Study Program at Universitas Persatuan Guru 1945 NTT. A sample of 33 respondents was selected using the proportionate stratified random sampling technique. Data were collected through questionnaires based on a Likert scale and analyzed statistically to determine the effect of financial literacy on students’ financial management behavior. The results revealed that financial literacy has a positive and significant effect on students’ financial management behavior. The regression equation obtained was Y = 4.257 + 0.764X, indicating that an increase in financial literacy is followed by an improvement in financial management behavior. The correlation coefficient (r) of 0.66 indicates a strong positive relationship between the two variables, while the coefficient of determination (R²) of 43.56% shows that financial literacy explains 43.56% of the variation in students’ financial management behavior, whereas the remaining 56.44% is influenced by other factors outside the scope of this study. Furthermore, the t-test result showed that the calculated t-value (4.886) was greater than the t-table value (2.036), confirming that financial literacy has a positive and statistically significant effect on students’ financial management behavior.
Co-Authors Hege, Marselinda A Kretisana Jagi Malo , Yuliana Sarlince Tana, Imelda