Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Islamic Economics and finance in Focus (IEFF)
Haliza Vita Humahira
Unknown Affiliation
Religion Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Determinant Purchase Decisions Halal Cosmetic By Generation Z on Tiktok Haliza Vita Humahira; Ekawaty, Marlina
Islamic Economics and finance in Focus Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of the halal pharmaceutical and cosmetics industry has ranked second in the SGIE 2024/2025 report. This means that consumer demand for halal cosmetics and personal care is increasing. This study aims to analyze the influence of e-WOM, halal awareness, understanding of Islamic consumption, and price perception on purchasing decisions for Glad2Glow halal cosmetics on TikTok. Several studies have highlighted the relationship between e-WOM, halal awareness, and price perception in halal cosmetic purchasing decisions, but there are still few studies that integrate understanding of Islamic consumption as an important variable, especially in purchasing decisions for Glad2Glow halal cosmetics on the TikTok platform. The research method chosen is binary logistic regression analysis with primary data through an online questionnaire for Gen Z Muslim consumers. The results of the study state that the variables e-WOM, halal awareness, understanding of Islamic consumption, and price perception partially influence purchasing decisions for Glad2Glow halal cosmetics on TikTok. This research is expected to be useful for the halal cosmetic industry in designing and developing effective products and marketing strategies to reach Gen Z through social media.
Co-Authors Marlina Ekawaty