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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen
Puja, Ni Made Puja Cista Dewi
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Economics, Econometrics & Finance

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Mediated Effects of Social Media Characteristic on Gen Z Job Application Intentions Puja, Ni Made Puja Cista Dewi; Tandelilin, Elsye; Rianawati, Andri
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol. 13 No. 1 (2026): April
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v13i1.132993

Abstract

The development of social media has changed corporate strategies in attracting potential employees, especially from Generation Z, who are highly dependent on digital information in making career decisions. The purpose of this study is to examine how social media features affect Generation Z's intention to apply for jobs, taking into account the direct and mediated effects of employer branding, person-organization fit, and corporate reputation. This study uses a quantitative methodology by surveying unemployed final-year students and recent Generation Z graduates in East Java. Data was collected via an online survey, and analysis occurred using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach. The results show that social media charac…
Co-Authors Andri Rianawati, Andri Elsye Tandelilin