Jurnal Manajerial
Vol 6 No 01 (2019): Jurnal Manajerial

PENCARIAN INFORMASI UTILITARIAN MELALUI ELECTRONIC WORTH OF MOUTH SERTA DAMPAKNYA TERHADAP PEMBELIAN ONLINE DI LAZADA

Dewi Nuraini (Unknown)
Evianah Evianah (Unknown)

Article Info

Publish Date
30 Apr 2019

Abstract

This study was conducted to determine the effect of utilitarian information search on online purchases through E-WOM. This research is a quantitative study, with a population of respondents who are LAZADA consumers in Surabaya and the sample technique uses purposive sampling. The number of respondents taken was 70 people. The hypothesis in this study was analyzed using the smart PLS method with the results of H1: Utilitarian information search has a significant effect on accepted online purchases. H2: Utilitarian information search has a significant effect on Electronic Word of Mouth (E- WOM) received. H3: electronic word of mouth (E-WOM) has an effect on accepted online purchases.

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Journal Info
Jurnal Manajerial
Website

Abbrev

manajerial

Publisher

Universitas Muhammadiyah Gresik

Subject

Decision Sciences, Operations Research & Management

Description

The Managerial Journal is published by Management Department, Faculty of Economics and Business University of Muhammadiyah Gresik, twice a year in January and Juli. The purpose of this journal is to facilitate scientists, researchers and practitioners to publish original research articles or article ...