Jurnal Riset Komunikasi
Vol 1 No 1 (2018): Februari 2018

STRATEGI KOMUNIKASI PEMASARAN DIGITAL SEBAGAI PENGGERAK DESA WISATA KABUPATEN WONOSOBO PROVINSI JAWA TENGAH

Apsari Wahyu Kurnianti (Universitas Tidar)



Article Info

Publish Date
28 Feb 2018

Abstract

The increasing number of tourist arrivals in Central Java one of them caused by the increasing of tourist visit to Wonosobo regency area which is now more stable to develop alternative tourism destination. Tourist village which is an alternative tourism destination based on the sustainability of nature and culture become one of the mainstay tourist attraction to visit Wonosobo regency. A growing tourist village requires a marketing communications strategy in the digital age aimed at increasing the number of tourist visits effectively and efficiently. enhancement tourist village driven by the Department of tourism and culture Wonosobo using marketing communication mix and AISAS response stages in the faces of marketing challenges in the digital era

Copyrights © 2018






Journal Info

Abbrev

jrk

Publisher

Subject

Social Sciences

Description

Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, ...