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Apsari Wahyu Kurnianti
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STRATEGI KOMUNIKASI PEMASARAN DIGITAL SEBAGAI PENGGERAK DESA WISATA KABUPATEN WONOSOBO PROVINSI JAWA TENGAH Apsari Wahyu Kurnianti
Jurnal Riset Komunikasi Vol 1 No 1 (2018): Februari 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v1i1.24

Abstract

The increasing number of tourist arrivals in Central Java one of them caused by the increasing of tourist visit to Wonosobo regency area which is now more stable to develop alternative tourism destination. Tourist village which is an alternative tourism destination based on the sustainability of nature and culture become one of the mainstay tourist attraction to visit Wonosobo regency. A growing tourist village requires a marketing communications strategy in the digital age aimed at increasing the number of tourist visits effectively and efficiently. enhancement tourist village driven by the Department of tourism and culture Wonosobo using marketing communication mix and AISAS response stages in the faces of marketing challenges in the digital era
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