<![CDATA[In the last five years, small and medium enterprises (SMEs) received more attention from the government and banks. SMEs’ ability to withstand waves of financial crisis in Indonesia, its significant contribution for national economy, and its capability in absorbing workforce made SMEs play an important part in Indonesia’s economy. Every SMEs are surely implementing business strategy to keep their market share and expand their business. Using business strategy typology by Jabnoun –prospector, defender, analyzer and reactor – this research aims to map business strategy types used by SMEs in Batu city, the most used business strategy, and the result of the business strategy used on their business’ success, both partially and simultaneously. The result of this research shows that prospector, defender, analyzer, and reactor business strategy partially and simultaneously affect business’ success where prospector strategy being the most dominant factor.]]>
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