International Conference of ASEAN Prespective and Policy (ICAP)
Vol 1 No 1 (2018): INTERNATIONAL CONFERENCE OF ASEAN PERSPECTIVE AND POLICY (ICAP)

Analysis Brand Awareness and Brand Trust to Purchase Decision (Case Study: PT. MountAqua Kruenggukuh, AcehProvince)

Megasari Gusandra Saragih (Unknown)

Article Info

Publish Date
03 Oct 2018

Abstract

This study aims to test brand awareness and brand trust to purchase decision of Mount Aqua in PT. Mount Aqua Kruenggeukuh Aceh Province. The data used in this research are 125 consumers of Mount Aqua in PT. Mount Aqua Kruenggeukuh Aceh Province with the kind of quantitative research and primary data source.The analysis tool used is Structural Equation Modeling (SEM) using AMOS-20 (Analysis of Moment Structure). The results showed that brand awareness significantly influence the purchase decision of Mount Aqua in PT. Mount Aqua Kruenggeukuh Aceh Province. Brand trust has significant influence to purchase decision of Mount Aqua in PT. Mount Aqua Kruenggeukuh Aceh Province.

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Journal Info
International Conference of ASEAN Prespective and Policy (ICAP)
Website

Abbrev

ICAP

Publisher

Universitas Pembangunan Panca Budi Medan

Subject

Economics, Econometrics & Finance Education Engineering Public Health Other

Description

The theme of this Conference is on The ASEAN Prespective Policy Economic and Law. Thank you very much for Keynote Speakers from Indonesia PEMBANGUNAN PANCA BUDI UNIVERSITY AND PERBANAS Prof Dr Haryono Umar, Ak., M.Sc., CA, From Malaysia IIUM Associate Prof Tajul Aris Ahmed Bustami, From Brunei ...