Jurnal Ilmu Manajemen
Vol 4, No 2 (2015): Jurnal Ilmu Manajemen

Minat Memilih Profesi MedRep Ditinjau dari Persepsi dan Citra Profesi

Mardewi, Criana (Unknown)
Riady, Hanes (Unknown)

Article Info

Publish Date
01 Jun 2015

Abstract

This study examines students’ perceptions and brand image of MedRep as the predictors of purchase intentions for the MedRep profession. To examine the proposed research model, 100 samples are collected. Multiple regressions are used to test the hypotheses. There are mixed results in relation to the tested relationships. Brand image have a significant impact on student purchase intention for the MedRep profession. Surprisingly, analysis using the student sample indicated that students’ perception has no significant impact on student purchase intention for the MedRep profession.

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Journal Info
Jurnal Ilmu Manajemen
Website

Abbrev

ilmu_manajemen

Publisher

Universitas Muhammadiyah Palembang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ilmu Manajemen is published by Pascasarjana Management Department. It is published twice year in June and December. Jurnal Ilmu Manajemen publish papers in the field of management science that give contribution to the development of management science, and management practices. We accept ...