Jurnal Muara Ilmu Ekonomi dan Bisnis
Vol 2, No 1 (2018): Jurnal Muara Ilmu Ekonomi dan Bisnis

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK MAKANAN DAN MINUMAN HALAL DI JAKARTA

Nawawi, Muhammad Tony (Unknown)



Article Info

Publish Date
11 Sep 2018

Abstract

This study aims to determine the effect of variables attitude, subjective norm, perceived behavioral control, and intentions of the decision to buy cosmetic products are safe and lawful to the Moslem in University Tarumanagara.  The analysis used the two-track analysis using SPSS program. The analysis is divided into two: first the decision to buy cosmetic products are safe and the decision to buy a halal cosmetics.  The results of this study is expected to be beneficial for consumers to pay more attention to safety and halal cosmetic products to be purchased. The government is expected to explicitly require the employer to provide information security and halal cosmetic products, due to the legality and certification of halal products will provide protection and ease of purchasing products cosmetic. For Moslem businessman in the presence of security guarantees and halal products, it is hoped will be improve competitiveness and sales.

Copyrights © 2018






Journal Info

Abbrev

jmieb

Publisher

Subject

Social Sciences

Description

Jurnal Muara diterbitkan dalam rangka mendukung upaya pemerintah Republik Indonesia, khususnya Kementerian Riset, Teknologi, dan Pendidikan Tinggi untuk meningkatkan jumlah publikasi ilmiah di tingkat Nasional. Jurnal Muara ini juga dapat menjadi wadah publikasi bagi para mahasiswa (S1, S2 maupun ...