JBIMA (Jurnal Bisnis dan Manajemen)
Vol 2 No 2 (2014): JBIMA (Jurnal Bisnis dan Manajemen)

FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI JEJARING SOSIAL FACEBOOK

Pramono Hari Adi (Unknown)

Article Info

Publish Date
01 Sep 2014

Abstract

This research purposes is to examine the factors influence online purchase decision on Facebook. The data was all primary which collected through personal interview in the form of questionnaire to 100 sample using cluster sampling method. To examine the hypothesis a multiple linear regression, F test & t test is applied. The result of this research shows that trust, easy of use and information quality have positive effect to online purchase, while risk have a negative effect to online purchase.

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Journal Info
JBIMA (Jurnal Bisnis dan Manajemen)
Website

Abbrev

jbm

Publisher

Universitas Peradaban

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The journal provides a forum for original research articles and reviews from various topic in business and management, including but is not limited to Business Strategy and Policy, Entrepreneurship, Micro and Small Medium Enterprise, Financial Management, Corporate Finance, Behavioral Finance, ...