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All Journal JBIMA (Jurnal Bisnis dan Manajemen) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ekonomi, Bisnis, dan Akuntansi
Pramono Hari Adi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI JEJARING SOSIAL FACEBOOK Pramono Hari Adi
JBIMA (Jurnal Bisnis dan Manajemen) Vol 2 No 2 (2014): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

This research purposes is to examine the factors influence online purchase decision on Facebook. The data was all primary which collected through personal interview in the form of questionnaire to 100 sample using cluster sampling method. To examine the hypothesis a multiple linear regression, F test & t test is applied. The result of this research shows that trust, easy of use and information quality have positive effect to online purchase, while risk have a negative effect to online purchase.
PENGARUH KREDIBILITAS DAN KUALITAS ARGUMEN TERHADAP NIAT BELI DENGAN PERAN MEDIASI KEPERCAYAAN Citra Elita Dewi; Pramono Hari Adi; Sri Murni Setyawati
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 23, No 2 (2021)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.752 KB) | DOI: 10.32424/jeba.v23i2.1832

Abstract

PERSEPSI PASIEN TERHADAP PELAYANAN LABORATORIUM KLINIK AN NUR CILACAP Dinda Sekar Paramitha; Pramono Hari Adi; Budi Aji
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 23, No 4 (2021)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.094 KB) | DOI: 10.32424/jeba.v23i4.2874

Abstract

The Effect of Green Trust, Brand Image and Product Knowledge on Purchase Decision with Green Price as Moderating Variable (Study of The Body Shop consumers in Indonesia) Meliyana Rizki Prabaningrum; Pramono Hari Adi; Weni Novandari; Monica Rosiana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6211

Abstract

This research is a type of quantitative research on The Body Shop. This study takes the title "The Influence of Green Trust, Brand Image and Product Knowledge on Purchasing Decisions with Green Price as a Moderating Variable" (Case study of The Body Shop consumers) The purpose of this study is to analyze the influence of green trust variables, brand image and product knowledge on purchasing decisions with green price as a moderating variable. The population used in this study were all consumers of The Body Shop products. For data analysis using validity and reliability tests, descriptive tests, classical assumption tests, hypothesis tests. Determination of the sample used purposive sampling. The sample in this study was 120 respondents. The results of the study show that the variables of green trust, brand image and product knowledge have a positive effect on purchasing decisions, while the green price variable moderates brand image and product knowledge on purchasing decisions. The implication of this study is that The Body Shop managers continue to increase green trust in their products through campaigns, empty bottle recycling programs, the use of paper bags. Managers can increase green trust in the minds of consumers by always providing good quality, having stable management and displaying positive and environmentally friendly campaigns so that The Body brand image is always good in the eyes of consumers. In addition, further information about The Body Shop products should be published regularly via the website or advertisements so that more people know about The Body Shop products.
Co-Authors Budi Aji Citra Elita Dewi Dinda Sekar Paramitha Meliyana Rizki Prabaningrum Monica Rosiana Sri Murni Setyawati Weni Novandari