Jurnal Manajemen Bisnis
Vol 13 No 1 (2016)

Training Driver Go-Jek Indonesia Guna Meningkatkan Kualitas Pelayanan

Lyris Lyris (Unknown)
A.A.N. Oka Suryadinatha Gorda (Unknown)



Article Info

Publish Date
28 Feb 2016

Abstract

This study aims is to determine how training process in PT. GO-JEK Indonesia, to seehow effective is the training maintaining the quality of service, and also providing analternative of training program that appropriate. This research is descriptive research withqualitative methods. Data were obtained by interview, observation, and documentation fromGO-JEK’s driver and consumers who’s used GO-JEK.Training process of GO-JEK’s driver can be divided into two phases, it is SOPtraining and defensive riding training. Based on the results of the evaluation carried out byusing Kirkpatrick’s evaluation model, the conclusion is SOP training not effective enough tomaintain the quality of service if viewed from the perspective of the drivers. While defensiveriding training is effective enough in maintaining the quality of service if viewed from theperspective of the drivers.From the discussion, it was concluded that the SOP training has not been sufficientlyeffective, that’s why make a alternative training model is needed. The alternative trainingmodels are change the location training, number of trainees, and make the program moreinteresting, create a quis in the end of the program, making a program that reminding aboutthe rules in GO-JEK, and create a system where management conduct surveillance.Keywords: training, evaluation, Kirkpatrick

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Journal Info

Abbrev

magister-manajemen

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur ...