PEMBANGUNAN WEBSITE BERBASIS CRM GUNA PENCAPAIAN TUJUAN PERUSAHAAN STUDI KASUS PT.GLOBAL FORTUNA

Sikumbang, Erma Delima
Mazia, Lia

Jurnal Pilar Nusa Mandiri
Vol 10 No 2 (2014): Pilar Nusa Mandiri : Journal of Computing and Information System Periode Septemb

Customer Relationship Management (CRM) is a strategy of acquiring and retaining customers by taking into account the development of technologies relevant to the CRM application. With a CRM strategy, companies can establish a good relationship with customers. Maintaining customer loyalty (customer loyalty) must be carried out by the company in the long term to prevent the occurrence of a condition in which the product is lost in the absence of an "after sales service". The development of CRM itself cannot be separated from technology, therefore the use of a CRM company combined with a technology-based website will produce a line of target companies to face competition.