MetaCommunication; Journal Of Communication Studies
Journal of Communication Studies

KOMUNIKASI PENYADARAN DALAM PEMBERDAYAAN IBU RUMAH TANGGA MELALUI DANA CORPORATE SOCIAL RESPONSIBILITY

Muhammad Riduansyah Syafari (Universitas Lambung Mangkurat)



Article Info

Publish Date
30 Sep 2019

Abstract

The activity of awareness communication in empowering housewives through the budget of corporate social responsibility in Maburai village, Tabalong regency, is quite unique. The research method used is qualitative approach with descriptive type using primary and secondary data sources. Data collection techniques used are observation, interviews and documentation. The results of the study shows that awareness communication conducted by the pattern of direct visits to small medium enterprises (SMEs) which have been successful from scratch then continued with the dialogical discussion of post-visit is quite effective. The pattern is able to create entrepreneurial awareness and motivation for housewives in Marburai village to have desire to make change in the family's economic conditions and make it as an alternative source of business in the future.

Copyrights © 2019






Journal Info

Abbrev

MC

Publisher

Subject

Social Sciences

Description

MetaCommunication; Journal Of Communication Studies is a scientific journal, published by Department of Communications, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat. The articles are focused on the results of research and idea in the study of: 1. Communication Science. 2. ...