Jurnal Optimalisasi
Vol 2, No 2 (2016): Jurnal Optimalisasi

ANALISIS KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DENGAN MENGGUNAKAN METODE SERVQUAL DI SPBU PASTI PAS MEUREUBO KABUPATEN ACEH BARAT

Herdi Susanto (Program Studi Teknik Mesin, Fakultas Teknik, Universitas Teuku Umar)
Fuadri Fuadri (Program Studi Teknik Industri, Fakultas Teknik, Universitas Teuku Umar)
Yuliani Yuliani (Program Studi Teknik Industri, Fakultas Teknik, Universitas Teuku Umar)



Article Info

Publish Date
04 Apr 2016

Abstract

Purpose of this study is to determine the quality of services in accordance with Standard Operating Procedures (SOP) minimum service standards Pertamina Pasti Pas gas stations and to determine the degree of influence the quality of services provided Pasti Pas Meureubo gas stations to customer satisfaction. Method used to analyze the quality of service to satisfaction costumer is Servqual method which is the method used to measure the quality of service of the attributes of each dimension, so the value will be gap (the gap) is difference between consumer perceptions of the services that have been received with expectations to be received. The measurement method is to measure the quality of service of the attributes of each dimension, so that would be obtained value gap is the difference between consumer perceptions of service received by the consumer expectations on the services that will be received. However, in general there has been no uniformity limitations on the concept of quality servive (servqual). Data analysis Pearson correlation coefficients were processed through a computerized statistical software. Based on the findings of the research data, can be obtained by the correlation coefficient (r) of rhitung of 0, 886 were identified at the level of 0.01. Based on the statement that if r> 0, then the hypothesis is accepted and positive direction. Because calculations show that rhitung r (0, 886)> rtabel (0.198), meaning Ha (alternative hypothesis) Ho accepted and rejected. By this it can be seen that customer satisfaction (customers satisfaction) influence on the service "Pasti Pas" Pertamina.Keyword Service Quality, Customer Satisfaction, SPBU Pasti Pas, Meureubo

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Journal Info

Abbrev

joptimalisasi

Publisher

Subject

Control & Systems Engineering Industrial & Manufacturing Engineering

Description

JURNAL OPTIMALISASI (JOPT) merupakan jurnal elektronik online yang diterbitkan oleh Program studi Teknik Industri, Fakultas Teknik, Universitas Teuku Umar. JOPT memuat kajian dibidang Manufaktur, Ergonomi dan Manajemen Rantai Pasok. Tujuan penerbitan jurnal optimalisasi adalah sebagai wadah ...