JIAI (Jurnal Ilmiah Akuntansi Indonesia)
Vol 2, No 1 (2017): JIAI (JURNAL ILMIAH AKUNTANSI INDONESIA)

ANALISIS PENGARUH ISLAMIC BRANDING TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI PRODUK

Fitriya, Elok (Unknown)

Article Info

Publish Date
01 Apr 2017

Abstract

Abstract: This study aims to determine the influence of brand islamic to consumer decisions in buying goods. This research is a kuntitatif research. The population in this study were students in jember district. Samples of research students of Muhammadiyah University of Jember. The data collected in the form of primary data is questionnaire. Data processing techniques with tools SPSS 19. The results of the analysis states that the brand islamic effect on consumer decisions in making purchases.Keywords: Islamic Branding, Product, Purchase Decision

Copyrights © 2017




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
490.492 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JIAI (Jurnal Ilmiah Akuntansi Indonesia)
Website

Abbrev

JIAI

Publisher

Universitas Muhammadiyah Jember

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

JIAI (Indonesian Accounting Scientific Journal) is a publication of the Accounting Study Program, Faculty of Economics, University of Muhammadiyah Jember, p-ISSN: 2528-6501, e-ISSN: 2620-5432. Publications in the form of writings published periodically and have the aim as a place to accommodate ...